Our mission
Purelab Diamonds is cofounded by Howard Levine, who was the first wholesaler to bring lab grown diamonds into the UK. We provide customers with stunning and timeless diamond jewellery that is ethically sourced, affordable and of premium quality.
About Us
Howard Levine’s jewellery career started with pearls but changed to diamonds after nearly 14 years when he was asked to be the sales director of H. Chalfen Ltd. With Chalfen holding a reputation for being one of the finest manufacturers of diamond jewellery in the UK, he gained a great understanding of jewellery and the UK consumer. Whilst at Chalfen, Howard launched the UK's first B2B online diamond portal, started a successful branding for D colour diamonds and eventually became the managing director.
He left in 2017 to start– an online platform that hosts over 1,000,000 diamonds – and was the first to add laboratory-grown diamonds alongside a natural diamond offering.
In addition to being a member of the London Diamond Bourse, Howard is honoured to sit on its council of management. He is also a member of the Diamond Expert Group with representatives from the NAJ, The World Federation of Jewellery - CIBJO, and the Natural Diamond Council.
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Excellent
Based on reviews See some reviews here
Dec 2, 2021
Absolutely stunning diamond ring! My fiancée couldn't be happier. Thank you, Pure Lab Diamonds!
Sarah D.
Apr 2, 2021
The customer service was excellent. They answered all my questions promptly and helped me find the perfect diamond.
Jason M.
Jun 27, 2023
Fast shipping and the diamond exceeded my expectations. Highly recommend Pure Lab Diamonds!
Emily S.
Dec 22, 2023
I purchased earrings from Pure Lab Diamonds, and they are simply exquisite.
Michael R.
Jan 12, 2024
Highly recommend Pure Lab Diamonds. The ring I bought was perfect, and they were very professional.
Matthew B.
Fab 22, 2024
Very impressed with the quality of my necklace. Will definitely buy from them again.
Laura P.
May 7, 2024
I bought a pendant as a gift, and the recipient loved it. Thank you for making me look good!
Jessica G.
May 12, 2024
Excellent service from start to finish. They made the whole process easy and enjoyable.
Christopher H.
June 22, 2024
The ring arrived quickly and looked even better than the pictures online. Thanks, Pure Lab Diamonds!
Amanda L.
July 2, 2024
Beautiful craftsmanship and great prices. Glad I found this company!
Thomas W.
The Diamond Life
Lab-Grown Diamonds vs Natural Diamonds
Both lab-grown diamonds and natural diamonds are stones that are made from high-quality carbon. The difference between the two is...
What is a Lab-grown Diamond?
Lab-grown diamonds: the perfect ethical and affordable alternative. A lab-grown diamond, also known as man-made or lab-created diamond) is a...
