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Our Story

Ethical, sustainable, premium quality

Lab grown diamonds

Our Mission

“Purelab Diamonds is cofounded by Howard Levine, who was the first wholesaler to bring lab grown diamonds into the UK. We provide customers with stunning and timeless diamond jewellery that is ethically sourced, affordable, premium quality, and UK certified"

Who We Are

Howard Levine brings over three decades of unparalleled experience and expertise in the diamond trade to PureLabDiamond. With a profound understanding of the industry’s intricacies and a relentless passion for excellence, Howard has been a guiding force in our journey to becoming a leading name in lab-grown diamonds.

About us

Economically Sustainable

Lab diamonds are the future. As no mining is required, they are economically sustainable and more environmentally friendly.

Competitive Pricing

Laboratory-grown diamonds are significantly cheaper than mined diamonds. This means that, for a given budget, you will be able to buy a much larger stone (in terms of carat weight) or choose a higher colour and clarity diamond, when choosing a laboratory grown diamond.

Our Diamonds


Laboratory diamonds cannot be detected by the naked eye. It takes a specially developed machine, which examines the stone’s crystal structure based on it’s speed of growth, to identify a lab-grown diamond.

Made in the UK

Nearly all of our jewelery is designed and made in the UK by our dedicated and talented master craftsman. You will be supporting the British economy purchasing our British made rings.

Quality pieces at affordable prices

Handcrafted just for you

For effortless good looks

Everyday Rings
and Necklaces

By Appointment

Hatton Garden, London, United Kingdom

Mon - Fri, 9am - 6pm

Call us on 020 7405 2625